Corporate video production is undergoing a seismic shift, with technological advancements and audience preferences driving new trends. Businesses that stay ahead of these changes will be better equipped to engage their target audiences and remain competitive. Here’s a deep dive into the trends shaping corporate video in 2025, expected industry growth, and strategies to evolve with the times.
The Growth of Corporate Video Production
The global video production market, valued at around USD 70.40 billion in 2022, is forecasted to grow at a staggering compound annual growth rate (CAGR) of 33.5% through 2030. This unprecedented growth underscores the increasing importance of video content in modern marketing and corporate communications. Brands recognise that video is no longer optional but a core component of any successful strategy. Platforms like TikTok, Instagram, and YouTube drive much of this growth, with businesses leveraging video to connect with their audiences authentically and engagingly.
Key Corporate Video Trends Shaping 2025
AI-Driven Video Production
Artificial Intelligence (AI) revolutionises video production, editing, and distribution. AI tools enable faster, more efficient production, from automating tedious editing tasks to generating personalised captions. AI-powered platforms can even analyse audience data to recommend the best types of video content for specific demographics. As AI technology becomes more sophisticated, businesses can create high-quality videos at scale while reducing costs.
What You Can Do: Invest in AI-driven tools like video editing software, analytics platforms, and automated captioning systems to streamline your workflows.
Short-Form, Snackable Content
Short-form videos dominate social media platforms, with TikTok, Instagram Reels, and YouTube Shorts becoming key players in digital marketing. These bite-sized videos—often just 15-30 seconds long—are perfect for capturing viewers' attention with increasingly short attention spans.
Why It Matters: A well-crafted short video can go viral, amplifying your brand’s reach without requiring a massive advertising budget.
What You Can Do: Focus on creating concise, impactful videos that tell a compelling story or deliver a clear message in under a minute.
Interactive Videos for Deeper Engagement
Interactive videos are transforming passive viewers into active participants. Features like clickable links, branching storylines, and embedded polls allow viewers to engage with real-time content. This format is compelling for e-commerce, as it can drive direct conversions by allowing users to shop while watching.
What You Can Do: Explore tools like Wistia or Vimeo to incorporate interactive elements into your videos, creating a richer and more engaging experience.
Immersive Content: Virtual Reality (VR) and Augmented Reality (AR)
Virtual Reality (VR) and Augmented Reality (AR) are no longer futuristic concepts—they’re becoming essential tools for training, product demonstrations, and brand storytelling. These technologies offer immersive experiences that captivate audiences and differentiate brands.
What You Can Do: Consider how VR or AR can enhance your corporate training programs, product showcases, or event experiences. Immersive technology is particularly valuable for real estate, travel, and automotive industries.
Sustainability in Video Production
As consumers become more environmentally conscious, businesses prioritise sustainability in their video production processes. This includes adopting virtual sets, minimising waste, and using energy-efficient equipment. Aligning with green production practices appeals to eco-conscious consumers and reduces costs in the long run.
What You Can Do: Audit your production methods and explore greener alternatives like digital workflows and virtual production tools.
The Rise of ESG Storytelling
Environmental, Social, and Governance (ESG) issues are at the forefront of consumer and investor priorities. Corporate videos are increasingly used to highlight sustainability initiatives, diversity efforts, and ethical practices. Videos that tell authentic stories about a brand’s values and impact resonate deeply with audiences.
What You Can Do: Create content that aligns with your company’s ESG objectives, showcasing real-world impact and transparency.
Hybrid Video Formats
The combination of live-action footage and animation is becoming popular for corporate videos. This hybrid approach combines live-action relatability with animation's creativity and flexibility, making explaining complex concepts or products easier.
What You Can Do: To add visual interest and clarity to explainer content, onboarding videos, or marketing campaigns, experiment with hybrid videos.
High-Quality Internal Communication Videos
With remote and hybrid workforces here to stay, companies invest more in internal communication videos. These include training videos, employee onboarding content, and virtual presentations. The high production value of these videos helps maintain engagement and fosters a sense of professionalism.
What You Can Do: Leverage cinematic-quality production techniques to ensure your internal communication videos are visually engaging and informative.
How to Evolve with the Times
Embrace Technological Advancements
Stay updated with the latest tools and software to improve efficiency and production quality. AI, VR, AR, and interactive video platforms are no longer optional but essential for staying competitive.
Prioritise Platform-Specific Content
Social media algorithms favour content that is tailored to their platform. Create vertical videos for Instagram, short punchy clips for TikTok, and longer-form content for YouTube to maximise reach and engagement.
Invest in Skills and Training
Equip your team with the skills needed to leverage new technologies and trends. Whether learning to use AI editing tools or understanding the intricacies of VR production, upskilling is crucial.
Measure and Optimize
Use analytics to track the performance of your videos. Tools like Google Analytics, YouTube Insights, and social media metrics can help you refine your strategy and focus on what works best for your audience.
The Road Ahead
The corporate video landscape 2025 will be defined by innovation, engagement, and purpose. By understanding these trends and adapting to them, businesses can stay relevant and build stronger connections with their audiences. As video continues to dominate the digital space, there has never been a better time to invest in this powerful medium. Whether through AI-driven production, immersive experiences, or short-form content, the possibilities for impactful storytelling are endless.
