Corporate video production has become essential for brands looking to engage their audience, enhance credibility, and build a memorable brand image. Well-crafted corporate videos don’t just present information; they tell a story, foster connection, and make your business stand out. In this blog, we’ll explore the powerful impact of corporate videos and how they can transform your brand.
Why Corporate Videos Matter
In today’s digital landscape, audiences crave content that’s visual, concise, and impactful. Corporate videos cater to this demand, providing an engaging way to communicate brand values, showcase products, and foster trust. According to Forbes, 90% of customers say video helps them make buying decisions, while HubSpot reports that 54% of consumers want to see more video content from brands they follow.
Key Insight: Viewers retain 95% of a message when they watch it in a video, compared to just 10% through text, making video the ideal format for impactful communication (Insivia).
1. Build Trust and Credibility
Corporate videos help establish your brand as a trustworthy authority in your industry. A study by Wyzowl found that 87% of marketers feel video has a direct, positive impact on sales. When clients see the people behind the brand, hear directly from leaders or employees, and view testimonials, they’re more likely to feel connected and confident in your business. At MB Video, we focus on creating corporate videos that feel authentic and trustworthy, enhancing the credibility of the businesses we work with.
Pro Tip: Customer testimonials and behind-the-scenes looks into company culture are great ways to build transparency and trust.
2. Strengthen Brand Identity and Values
Corporate videos allow brands to communicate their mission, values, and personality in a way that static images and text simply can’t. This is especially powerful for companies looking to stand out in crowded markets. Research from Brightcove shows that brands with consistent video storytelling experience a 139% higher brand recall. At MB Video, we help brands tell their stories in ways that resonate and foster lasting brand loyalty.
Pro Tip: Consider using consistent themes, colors, and visuals in your corporate videos to reinforce brand identity.
3. Boost Audience Engagement and Reach
Video is one of the most engaging content formats, with social media platforms prioritising video in feeds and algorithms. Corporate videos can be shared on platforms like LinkedIn, YouTube, and Instagram to reach wider audiences and increase brand visibility. In fact, video content is shared 1200% more than text and images combined (WordStream). At MB Video, we craft videos that are designed for engagement, maximising reach across digital channels.
Pro Tip: Short, attention-grabbing videos perform best on social media, so keep your core message clear and concise.
4. Increase Conversion Rates
Corporate videos have been shown to boost conversion rates significantly. Unbounce found that including a video on a landing page can increase conversions by up to 80%. Videos allow brands to explain complex concepts, demonstrate product benefits, and overcome customer objections in a short, engaging format. By addressing questions and concerns directly through video, businesses create an easy path to conversion. At MB Video, our goal is to produce corporate videos that drive engagement and inspire action.
Key Insight: Brands that use video marketing see up to 49% faster revenue growth than those that don’t (Aberdeen Group).
5. Improve Employee Training and Retention
Corporate videos aren’t just for external marketing—they’re also an effective tool for internal training. Training videos save time, ensure consistency in messaging, and allow new hires to learn at their own pace. According to Forrester, employees are 75% more likely to watch a video than read documents, emails, or web articles. Video can cover everything from onboarding and safety procedures to product knowledge and brand standards, making it easier for employees to align with company expectations.
Pro Tip: Interactive training videos with quizzes or embedded resources can increase employee engagement and retention of information.
Final Thoughts
Corporate video production offers powerful opportunities to connect with your audience, enhance brand reputation, and drive measurable results. Whether you’re looking to attract new clients, engage current customers, or train employees, corporate videos bring your brand’s message to life. At MB Video, we’re passionate about helping businesses succeed through impactful, high-quality videos that resonate with viewers.
Want to learn more about our corporate video services? Contact us today and let’s bring your vision to life with video content that makes an impact.
