Creating high-quality video content takes time and effort, so why limit its use to just one platform or purpose? Repurposing video content for social media allows you to reach a broader audience, engage followers with fresh takes on your message, and maximise the return on your video investment. In this blog, we’ll explore five effective ways to repurpose your existing videos for social media, helping you extend the life of your content and maintain a steady online presence.
Why Social Media Video Marketing Matters
Social media video marketing is a cost-effective way to engage audiences across multiple channels without needing to constantly create new material. Studies show that people are twice as likely to share video content than other forms of content (Wyzowl), and repurposed videos retain 95% of the original message’s impact (Forbes). By tailoring your videos to fit each platform’s strengths, you can keep your message relevant and captivating.
1. Create Short Teasers for Instagram and Facebook
Full-length videos are often too long for social media audiences, where attention spans are short, and quick engagement is key. By trimming down your main video into 15-30 second teasers, you create bite-sized snippets that hook viewers and drive them to the full content on your website or YouTube channel. For example, highlight a key moment or impactful message to grab attention. Teasers work well on Instagram Stories, Reels, and Facebook feeds, where short-form content performs best.
Pro Tip: End each teaser with a call-to-action, such as “Watch the full video on our website,” to encourage further engagement.
2. Turn Video Highlights into GIFs or Loops
GIFs and short video loops are highly engaging formats for social media, often drawing more views and shares than traditional posts. By extracting a particularly visual or memorable segment from your video, you can create an eye-catching GIF that communicates your message in seconds. GIFs work exceptionally well on Twitter and LinkedIn, where they add visual interest without requiring viewers to commit to a full video.
Key Insight: Tweets with GIFs receive 55% more engagement than those without (Twitter). Using GIFs increases shareability, helping your brand gain visibility.
3. Share Behind-the-Scenes Content
If your main video includes behind-the-scenes footage, or if you filmed extra material during production, this can be repurposed to give followers a peek into your process. Audiences love getting an “insider look” at how things are made, and behind-the-scenes clips add personality to your brand. Behind-the-scenes content is particularly effective on Instagram and Facebook Stories, where authentic, less-polished content feels right at home.
Pro Tip: Highlight team members, setup challenges, or creative decisions to make your brand more relatable and approachable.
4. Convert Key Points into Video Slideshows
If your video covers detailed information or multiple points, you can repurpose it by creating a slideshow that presents each key point visually. By combining text and visuals in a slideshow, you can give viewers a concise overview that’s easy to digest. LinkedIn and Facebook are ideal platforms for slideshow posts, especially for corporate or educational content. This format also allows you to present the information visually without requiring a viewer to play sound.
Key Insight: Facebook reports that slideshow posts can receive up to 1.5x more engagement than standard image or text posts, making them a powerful tool for brand reach.
5. Create Quote Graphics from Memorable Moments
Extract memorable quotes or insights from your video and turn them into shareable graphic posts. This works especially well for videos with interviews, key messages, or impactful statements. You can design simple, branded graphics that feature these quotes and post them to Instagram, Facebook, and LinkedIn. Quote graphics are a quick way to repurpose content while keeping your brand’s visual identity consistent across platforms.
Pro Tip: Use a consistent design template for your quote graphics to create a cohesive look that’s recognisable across your social media channels.
Final Thoughts
Social media video marketing offers businesses a powerful way to engage audiences and drive brand awareness without constantly creating new material. By repurposing videos into teasers, GIFs, behind-the-scenes content, and slideshows, you can effectively extend the life of your content and keep your brand top-of-mind. At MB Video, we understand the importance of maximising your video’s potential and are here to help you create, repurpose, and distribute engaging video content across platforms.
Ready to start maximising your video’s potential? Contact us today to see how we can help you create engaging video content that resonates across every platform.
