Corporate events, product launches, automotive shows—these occasions are filled with memorable moments that define a brand, inspire audiences, and build lasting connections. Event videography has become an essential tool for capturing these moments, allowing businesses to amplify their message, engage wider audiences, and create lasting memories. In this blog, we’ll explore the essentials of event videography, along with tips on making sure every moment is captured with impact.
Why Event Videography Matters
Event videography offers businesses a powerful way to showcase their events and extend their reach. A study by Forbes found that event content has an extended shelf life, with 81% of marketers using video from live events in other marketing efforts, like social media posts and brand promotion. Videos from events not only document the occasion but also allow companies to connect with audiences who may not have attended, creating a broader impact for the brand.
1. Plan Your Shots with a Story in Mind
One of the most crucial aspects of event videography is planning. Unlike scripted shoots, events happen in real-time, which means there’s no second take. To ensure every important moment is captured, planning key shots ahead of time is essential. Are there guest speakers or special presentations? Are there specific products or services to highlight? At MB Video, we always map out a shot list, working closely with clients to understand the event’s goals and ensure we capture every essential angle.
Pro Tip: Focus on capturing not just the highlights but also the smaller details that convey the event's atmosphere and brand identity.
2. Use Multiple Cameras for Full Coverage
A single camera often isn’t enough to capture the depth and diversity of a live event. Multiple cameras allow you to capture different perspectives and reactions, providing a fuller, more dynamic view. For example, one camera might focus on speakers, while another captures audience reactions or product demonstrations. Research by Wyzowl shows that 88% of marketers report positive ROI from video, with multi-angle coverage being a critical factor in creating engaging, high-quality event footage.
Pro Tip: Position one camera to capture wide shots and others for close-ups and reaction shots. This setup will allow for more variety during the editing process.
3. Prioritise High-Quality Audio
Good visuals are essential, but clear audio is just as critical—especially for events with speeches, presentations, or product demonstrations. Poor audio quality can distract viewers and detract from the professionalism of the video. Using professional microphones and sound equipment can make all the difference. According to TechSmith, viewers are more likely to engage with a video if it has clear audio, with 75% of people reporting they wouldn’t watch a video if the sound quality was poor.
Pro Tip: Use lapel microphones for individual speakers and directional microphones to capture group discussions or ambient sounds. This ensures all critical audio is clear and distinct.
4. Capture Audience Engagement
Capturing audience reactions adds an emotional layer to event videography, making viewers feel like they’re part of the experience. Showing genuine reactions—whether it’s excitement, awe, or interest—helps convey the energy and impact of the event. Event marketers know that 67% of consumers who watch an event video are more likely to attend a similar event in the future (Eventbrite). At MB Video, we aim to capture the authenticity of these reactions, which helps to build a connection with viewers and inspire potential attendees.
Pro Tip: Focus on the audience during significant moments like applause, laughter, or interactive segments. These reactions convey the event’s success and overall atmosphere.
5. Leverage Lighting to Enhance the Mood
Lighting plays a crucial role in setting the mood and tone of event footage. Whether it’s a corporate seminar or an automotive showcase, proper lighting ensures that key visuals stand out and look professional. In darker settings, use LED panels or portable lights to highlight important areas without disrupting the event. Studies show that well-lit visuals increase viewer engagement and retention rates by up to 34% (Vidyard). At MB Video, we use lighting strategically to capture events in the best possible quality and enhance the viewing experience.
Pro Tip: Avoid harsh lighting that might distract guests. Opt for soft, even lighting that enhances the scene without overpowering it.
Final Thoughts
Capturing the essence of an event requires a blend of preparation, technical skill, and creativity. Event videography doesn’t just document what happened; it tells a story that can inspire, educate, and engage long after the event is over. By planning shots, capturing clear audio, and focusing on audience reactions, you can create a video that brings the event to life for both attendees and a broader audience. At MB Video, we’re dedicated to helping businesses showcase their events with video content that truly stands out.
Interested in learning more about how we can help capture your next event? Contact us today to discuss how MB Video can bring your brand’s story to life with professional event videography.
